Telling stories of people venturing beyond
I’m the Marketing Director at Blockchain Capital, where I help our firm and leading crypto founders build generational brands.
I began my career in the performing arts and media publishing, working on productions like SXSW, FORM, and TOA, where I learned firsthand how culture and technology influence the way we create and connect.
Over the past decade, I’ve helped companies navigate the frontier of tech, first as co-founder of the I/O Avenue coding academy and later by scaling WeWork’s coding bootcamp across Europe and the US. I went on to found my own agency ARMOAR, partnering with luxury heritage companies such as L’Oréal Groupe, Christian Dior, Iris Van Herpen, and Meta to digitize and evolve their brands. Along the way, I’ve built learning communities of over 40,000 members and hosted more than 200 conversations with leading thinkers from Vogue, Google, LVMH, Vice, and IBM. As an educator, I continue to share what I learn as a visiting expert at the Finnish National Opera and Ballet, the University of Arts London, The Royal Institution, The British School of Fashion, Vogue Singapore x Singapore Fashion Council Innovation Prize, FWB Fest, The Future Laboratory, and MIT.
At the heart of my work is a mission to drive mass adoption of emerging technologies, guided by the belief that with integrity and imagination, technology can positively transform our quality of life. We’re only scratching the surface of what’s possible, and that potential excites and motivates me every day.
Awards & Judging: The Drum Awards Judge (2023), Vogue Singapore Innovation Prize Judge (2022), Top 30 Most Influential People in the Metaverse (2021), Top Voice in 3D (2021).
Edge City Patagonia, 2025
Oct 20- Nov 15, Resident
GLITCH Residency 2024
Nov 22-29, Resident
Edge City Lanna Residency 2024
Oct 14-30, Resident
Network School Residency 2024
Oct 1-14, Resident
FWB FEST Keynote 2024
Aug 1-4, Native Human Experiences
The Drum Awards Judge 2023
Oct 16, Metaverse Track
Tech Open Air 2023
July 5-6, Unshakeable Branding
We Make Future 2023
June 17, Move Fast and Fix Things: A Call For Responsible Innovation
SXSW 2023 Vancouver Day
Mar 12, Diversity and Inclusion in Web3
London Fashion Week 2023
Feb 17, Epic Games x DFW London Panel
New York Fashion Week 2023
Feb 12, Private Event
University of Arts London x Holition Briefing 2023
Jan 31, Navigating the Hybrid Retail Landscape
NFT London Vertical Crytpo Art
Nov 2, 2:15 Digital Fashion Panel
Vogue Singapore Innovation Prize
Nov 1 Into the Metaverse
dCom Future Summit 2022
Oct 26, Paving the Way for dCommerce (online)
Filmteractive EU 2022
Oct 26, Future of Web3 Fashion & Art
Ad World Conference 2022
Oct 11-12, Fireside: Web3 E-Commerce
Avata Picnic NFT London 2022
Sep 18, How AR is changing the way we interact with Fashion & Art
AR Art Summit 2022
Sep 14, Future of Art NFTs and XR
Opera Beyond Conference Finish National Opera in Helsinki 2022
Sep 13-14, Opening Keynote - Beyond the 4th Wall
Frontier Summit Vancouver 2022
Aug 9-10, Panel: Future of Retail Panel
NFT.NYC 2022
June 20-23, Keynote: Building Metaverse-Native Brands
SplitX 2022
May 26, Panel: Future of Digital Fashion
NFT Berlin 2022
May 23-25 - EmCee
FWB Berlin Soiree 2022
May 6, Host
Non-Fungible Conference Lisbon
April 4-5, 2022 Keynote: What Will Your PFP Wear in the Metaverse?
MIT Reality Hack 2022
March 23-27, 2022 Digital Fashion Track
NFT Summit 2022
Feb 11, 2022 Panel: Digital Fashion & NFT Wearables
Digital Fashion Week NYC 2022
Feb 10, 2022 Fashion x Games: What is the future of fashion in the games industry?
Indie Week Toronto 2022
Feb 9, 2022 The Metaverse is Just Getting Started
Immerse Global Summit 2021
Dec 17, Metaverse Platforms and Avatar
Tezos Connect, Berlin 2021
Dec 11, What the Metaverse?!
RWW’s Masters of the Metaverse
Dec 9, Metaverse Think Tank
Exthereal Conference 2021
Dec 1, The Power of Generative NFTs as Access for Artists and Fans
Art Basel, Dcentral Miami 2021
Nov 30, The Digital Future of Fashion
The NFT Podcast 20211
Dec 27, Creating in Live the first Metaverse Laboratory for Schools
VRDays Europe 2021
Nov 13, What the Metaverse! Panel
Fashion Institute of Technology and the Garment District Alliance
Nov 11, Fashion x The Game Industry
NFT.NYC 2021
Nov 2, The Power of Generative NFTs as Access for Artists and Fans
ConnectCon by Connect Club
Oct 29, Products of the Future
Massachusetts Institute of Technology Reality Fest 2021
Oct 22-24, Digital Fashion Track
AWE San Francisco 2021
Oct 7, The Metaverse: Time for a Reality Check
VR/AR Global Summit, Europe
Sep 29, Digital Fashion Track
CGC One 2021
Sep 24, Beyond Gaming: Fashion's Role in the Metaverse
Luxury Briefing, Fall 2021
Sep 22, NFTs Beneath the Surface
Fast Company Innovation Festival
Sep 15, Design Hotels Virtual Retreat: Bhutan
Web3 Fashion Week 2021
Aug 23, Break Out Moment for Web3 Digital Fashion
Winning Women Series 2021
July 29, The Reality of AR, VR, MR and Women
VR/AR Global Summit, USA
June 3-4, Fashion's Virtual Creative Economy
NFT Summit 2021
June 2, Virtual Summit on Everything NFT
Techvangart Article 2021
May 27, Fashion Tech Week Italy- Our Favorites
Pow Wow, Fashion Tech Week
May 19, Tech Tools for the Future of Fashion, The Metaverse
HVO Search Article 2021
May 22, The Future is Here: The Evolution of Digital Ecosystems
Digital Fashion Online Summit 2021
April 30, Fashion’s Path Towards a Sustainable Virtual Creative Economy
Candor Article 2021
March 23, Discussing the Future of AR/VR
Recognition
2023 Judge: The Drum Awards (Metaverse Category)
2023 Top 50 Voices in 3D+AR, VR
2022 Judge: Vogue Singapore x Singapore Fashion Council Innovation Prize
Press
Vogue Business: Web3 and Metaverse Live Stream
The Interline: What Will The Metaverse And Web3 Mean For Fashion?
MyBFF: Influencer Marketing in the Spatial Metaverse
LinkedIn: The Finfluence Report: How Financial Services Marketing Is Evolving
Vogue Business: At Art Basel Miami Beach, the first true test of Web3’s fashion perks
Vogue Singapore: Vogue Singapore x Singapore Fashion Council Innovation Prize
Metaverse Report: Metaverse Fashion Report 2023 - Unlocking the Future of Style
Cointelegraph: Web3 Had a Small, yet Important, Presence at Paris Fashion Week
Jing Daily: Gucci Appointed A Head of Metaverse. Should Luxury Follow Suit?
Brytehall: What Could Happen When Luxury Brands Meet Web3 Up-Close
The Industry Fashion: How Generative NFTs Could Transform Digital Fashion Customization
Candor: Discussing the Future of AR/VR
Input Mag: Is Fashion Ready for the Metaverse?
